Resources & Tools

51 Indispensable Resources and Tools for Building and Improving Your Website

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Level Zero ResourcesWe scour the internet for the best tools and services that we use in our daily lives. Most of these tools have affiliate programs, for which we will receive a commission if you buy. We feel this is the nature of Internet Marketing, but just know, we’ll review many products, all of which we may be an affiliate for and we will only recommend, here on this page those which we feel are the best of the best. Your big boys and girls. You’ll decide which tool is right for you. We just hope might buy us a cup of coffee for presenting these reviews. Sound fair?

This curated list of Tools and Services are arragned according to our Zero To Million Dollar Website Orders of Development. Each Order (or level) moves through 9 Departments of Operations. The 5 Orders listed below reveal the Tools or Service that we suggest for each Department through the growth of your website.

Ground Zero – MoneySite Tools and Services

The Ground Zero Level of Tools and Services speaks to what you need to get your MoneySite off the ground, launched, live and functional.

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Discovery

Google Accounts

Google Accounts

Google Accounts are like any other Network Service, or Network Account like MSN(Hotmail), Yahoo(yMail), and now Facebook too. You might be thinking why, why, why so many accounts. Well, Google truly is at the center of the universe for any Online Business for more reasons than just search. The  Google Account should be the starting point for every project, and you should have one for your Person, Production Company, and each Project.

  • Problems Solved: Network Accounts, Email Service, Chat, Video Chat, Document Management
  • Price: Free

Google Adwords Keyword Tool

Google Adwords Keyword Tool

One of Google’s many Services is Google Adwords, which is an Advertising Platform that does indeed cost money to buy ads to be placed on the Google Search or Google Content Networks. BUT, the account itself is free, and Google will eventually give you $100 credit to get you started buying ads if you wish. Inside the FREE account, there is a tool call the Keyword Tool which you can use to Discover what Keywords people use to search for different topics. Just enter a few words to describe your topic of interest and Google will return a list of the most used Keywords, as well as data on how many people are trying to advertise using that Keyword, and how much they are spending to do so, giving you real insight into the Opportunity of any topic you might be interested in producing your website about.

  • Problems Solved: Keyword Research
  • Price: Free, Payment required to buy ads.

Google Chrome – Web Browser

Google Chrome Logo

The Web Browser is probably the most used piece of software anyone uses on a daily basis. And from the perspective of the Producer of a Money Making Website, it becomes even more important. Since Google is so prevalent in our business tools and services, and has made such strides in integrating those services it provides, it makes sense that me might favour Google Chrome as our Web Browser of choice. Not only is it fast and secure (comparatively speaking), but the integration of Google Services into the browser make it even more compelling.

  • Problems Solved: Website Browser
  • Price: Free

Operations Department

Google Docs

Google Docs Logo

Google Docs are part of the Google Accounts suite of Tools and Services, but since they are so useful, and critical to the Zero To Money Making Website program and Document Management in general, this document sharing service deserves it’s own due attention. Google Docs itself is a suite of document types very much like Microsoft Office, Apple iWork and even Oracles old suite (does anyone use that anymore?) There is a WordPress Processor for Text Documents (Word, Pages), a Spreadsheet Document (Exel, Numbers), and a Presentation/Slideshow Document (PowerPoint, KeyNote), as well as a Drawing program for making images, and a Form Tool for collecting data, although we never use either of those two tools.

  • Problems Solved: Document Management, Document Sharing, Spreadsheet, Text Documents
  • Price: Free

DropBox

Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Dropbox was founded in 2007 by Drew Houston and Arash Ferdowsi, two MIT students tired of emailing files to themselves to work from more than one computer. Today, more than 50 million people across every continent use Dropbox to always have their stuff at hand, share with family and friends, and work on team projects.

  • Problems Solved: Document Management, Document Sharing, Document Syncing
  • Price: Free, Paid, Plus Bonuses for Sharing

Awesome Screenshot – Browser Extension for Image Capture of  Webpages

Awesome Screenshot Logo

The first Browser Extension you should add to Chrome, Firefox, Explorer or Safari is a Screen Capture Plugin/Extension so that you can create an image out of the website page your viewing. A good Screen Capture or ScreenGrab tool will allow you to capture to your clipboard, or save the file to your Desktop in multiple format. You should also be able to capture the entire length of the page, scrolling included. Awesome Screenshot does all that, and adds to it ease-of-use, and even annotation markup so you can add notes, graphics, arrows, call-outs and more to your images.

  • Problems Solved: Website Screenshots, Browser Screen Capture
  • Price: Free

Last Pass for Password Management

Last Pass Logo

Password Management can be a HUGE PAIN, the AS-if-you-didn’t-know… And in the world of Websites, there are literally hundreds of Passwords that we need to track for the Tools and Services listed here, and beyond. What’s more, Password Management is obviously, an issue of security. And 9 out of 10 people have the SAME password for everything, and it’s usually an insecure password based on something in their lives like a nickname, or favourite things. For each account you create you should have a unique and secure password. Secure passwords are notoriously annoying like #f63sdgs85 –who can remember that crazy string. This is where Last Pass comes in. It will generate and store secure passwords in a central location, accessible by your browser, so that when you browse to a website that requires those credentials, they are auto-filled and ready for you to log in. Ahhhh…. Peace at last.

  • Problems Solved: Password Managment, Credentials Management, Secure Passwrds, Password Sharing
  • Price: Free, Premium is $1/month

Development

Dreamhost – Website Hosting and Domain Name Management

Dreamhost

At DreamHost they’ve been happily hosting their clients’ dreams (and websites) since April 1997. That was when four Computer Science undergraduates at Harvey Mudd College in Claremont, CA launched this company with no capital apart from a single Pentium 100 web server (Destro was her name), using shared bandwidth on a T1 line that a friend gave them at no cost. By necessity they had to be frugal, but even with their less than ample resources they always did their best to provide a quality service at a reasonable price.

  • Problems Solved: Website Hosting, Domain Name Management
  • Price: Hosting – $9.96/month, Domains – $10

Blue Host – Website Hosting and Domain Name Management

Bluehost has been providing quality web hosting solutions to businesses and individuals since 1996. Their goal is to provide outstanding services for the best possible price. To achieve these goals they are constantly innovating and upgrading our services at no additional cost to our customers. Come and join the millions of other website owners that have already chosen Bluehost and see how they can help you with your site.

  • Problems Solved: Website Hosting, Domain Name Management
  • Price: Hosting – $6.95/month, Domains – $12

Netfirms – Website Hosting and Domain Name Management

Netfirms Logo
Netfirms is competitive in all aspects and is become a favourite of ours for Domain Name Management. We haven’t hosted any sites full time as of this articles last update, but we will very shortly as we build out the Mega-Net for various Million Dollar Website’s networks. Slightly more expensive all around over Dreamhost and Bluehost, but when you realize the TRUE COST by accounting for the included IP and SSL and 5 included Domains the price seems lower.

  • Problems Solved: Website Hosting, Domain Name Management
  • Price: Hosting – $14.95/month, Domains – $8

WordPress – Content Management System

Wordpress Logo
WordPress is by far the most widely Content Management System in the world. And rightfully so. It’s flexible, and powerful, and has come a long way since I started using it in 2005. Now, a full-fledged Content Management System capable of creating the most complex, and dynamic sites in the world, including some Massive Case Studies like Mashable.comGigaom.comTechCrunch.com, SmashingMagazine.com and my humble TheMasterCleanse.org, to name a few. AND, it’s Infinitely extensible by the massive after-marketplace of Plugins and Themes to create the exact website you need.

  • Problems Solved: Content Management System, CMS
  • Price: Free

Research – Department of Operations: Level Zero

Domai.nr – Domain Name Research Tool

Domainr Logo

Domai.nr is an Ajax Domain Name Research Tool, meaning the searches happen on-screen, without needed a page refresh, for very quick domain name searches. The unique quality of Domai.nr is that it searches for creative solutions for the “Brand” that you’re looking for. Let’s use Domai.nr itself as an example. The Domain “Domainer.com” was taken. But they liked the name. So they found a creative way to still get it by removing a letter and utilizing less competitive country TLD’s (Top Level Domains), like .us for the United States and .ca for Canada.

  • Problems Solved: Domain Name Research Tool
  • Price: Free

Dotster – Domain Name Research Tool


Dotster is a Domain Name Management Network that owns several registrars, but they have one of the best Domain Name Searching tools I have found. It’s not an Ajax Domain Name Search, but it does load the top 10 domains for each search and they persist for each new search. And, the extended search results searches for Domains names from many, many countries for even deeper possible choices for your website’s domain name.

  • Problems Solved: Domain Name Research Tool
  • Price: Free to search. Pay to register. Expensive to register, use Dreamhost, Bluehost, or Netfirms.

Marketing – Department of Operations: Level Zero

Lipsum – Dummy Text Generator

Lorem Ipsum at LipsumLipsum.com is a Dummy Text Generator so that you can create blocks of placeholder text when you’re woking on the layout of a web page or post on your website without having to type “Blah, blah…” over and over again to get enough text so that your images, and sections look right when you’re laying out a Post Draft that might not be ready for publshing let alone have enough research to write the Post. The name is a little confusing in the best of worlds, but this site has made it more so by mixing it up. The term “Lorem Ipsum” or “Greeking” is used in the designed field from back in the printing press days. I just meant to create dummy text that looked Greek because it was so random. The name of the site, Lipsum, is neither Lorem or Ipsum, but similar to both. Good or bad name? You decide. But the tool comes in handy.

  • Problems Solved: Dummy Text Generator
  • Price: Free, Free, it better be free…

Marketing – Department of Operations: Level Zero

Google Plus

Google Plus

Google Plus is listed first amongst the following 4 Social Networks because we a have already utilized 4 Google products and we’re still at Ground Zero and only just getting started. Obviously Google is killing it, and compared to Facebook, despite the buzz around Facebook’s astronomical growth, Google is still the big dog on the block. And with the quickly evolving feature set of Google Plus, and the integration of the other Google Services, we think this Social Network should be a staple in all Marketing efforts, and the first to get done since we’re already in the neighbourhood. We describe these Social Networks as Utilities because they have become so ubiquitous that their networks are becoming the the Phone companies of the past, as evident by their continued growth in communications as a whole, including voice, video, tv, and so much more.

  • Problems Solved: Social Networking, Network Utility
  • Price: Free, Value added services available for a fee (Voice minutes etc.

YouTube

YouTube Logo

For the same reasons that we listed Google Plus before Facebook, we’ll also list YouTube in priority as well, which is to say, because we’re already there. But YouTube’s inclusion goes beyond mere convenience. YouTube is the 2nd largest search engine in the world, making it critical for content distribution. And since Google won’t ban/kick/slap it’s own property, building links to your videos is a safe way to ensure they get listed in both YouTube and Google searches. Besides, if Content is King, Video is the crown jewel.

  • Problems Solved: Social Networking, Network Utility
  • Price: Free, Value added services available for a fee (Voice minutes etc.

Facebook

Clearly Faecbook, as a marketing tool for Content Website Entreprenuers is an absolute requirement. But it should be deployed as part of an integrated strategy, or as an independent and total strategy. Go hard or go slow… Facebook can reach many, many people, but it’s also emerging as major connective medium for Content Distribution. Make sure you have an account. Build out your page for your poject. Connect it. Use it.

  • Problems Solved: Social Networking, Network Utility
  • Price: Free, Value added services available for a fee (Voice minutes etc.

Twitter

Twitter Logo

Twitter is a utility as you can get. It was the first micro-format communication tools to reach critical mass, and will likely get swallowed up at some point, since at it’s core it is simple a syndication tool for people to find your content through the tweets of your links back to your MoneySite, YouTube Videos, Amazon Books, iTunes Apps and more. Like facebook, it just needs to be integrated into your content marketing sequence so that you can reach the audience through it’s streams of shares.

  • Problems Solved: Social Networking, Network Utility
  • Price: Free, Value added services available for a fee (Voice minutes etc.

Knowem

Knowem

KnowEm was developed to assist everyone – from individuals to Fortune 500 companies – in discovering where their names, brands, or trademarked terms are available (or stolen) on Social Media networks. KnowEm will not only help you secure your name across the vast social media landscape but they can also show you how to contact each site in order to have the name released and returned to you.

  • Problems Solved: Social Profile Management
  • Price: Free, Value added services available for a fee.

Sales – Department of Operations: Level Zero

Amazon Associates – Contextual Sales

Amazon Associates Logo

It used to be that Google Adsense was the first thing I would recommend for people to start with when Monetizing their Content Website Business. But, times have changed. While I stil believe that Google Adsense is right there with Amazon for when to implement, Amazon.com’s Associates program has become more effective, easier to implement (with the help of certain Amazon WordPress Plugins), and more profitable. Not to mention, the process of using Amazon.com can directly result in content for your website, which I can’t say for Google Adsense. Registration is immediate, and you can be earning revenue 5 minutes after you start (given some traffic and a converting piece of content).

  • Problems Solved: Contextual Advertising, Website Monetization
  • Price: Free
  • Income: 4 – 12% Commission

Google Adsense – Contextual Advertising

Google Adsense

Even though I recommend Amazon Associates over Google Adsense for the absolute Newbie, Google Adsense still has it’s place my heart because of two reasons: First, it’s very simple to implement, and finds advertisers for you. Just place your code on all pages, and you’ll have contextually relevant advertisements immediately on your site. No hunting for relevant products to advertise. Second, I believe Google favours websites that have Google Adsense on them in their Search Engine Result Pages. Why wouldn’t they? (Besides some anti-trust violations, but that hasn’t stopped companies before).

  • Problems Solved: Contextual Advertising, Website Monetization
  • Price: Free
  • Income: Pays by Pay-Per-Click and will return around $1.00 ECPM
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Level One – Money Making Website Tools and Services

Level One contains a series of Tools and Services that are more elaborate, useful, pervasive and expensive. Where Level Zero was a “Get-Me-Started” suite of nessesary resources, Level one Resources are at the heart of what makes a Money Making Website.

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Operations

RavenTools

Raven Internet Marketing Tools is an online platform that helps users quickly research, manage, monitor and report on SEO, social media and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the software choice of thousands of online marketers worldwide.

  • Problems Solved: Keyword Research, Internet Marketing Management, Market Analysis, Social Media Account Manageent, Analytics
  • Price: $97 Per Month

Development

WooThemes – Premium Themes

WooThemes delivers top quality, cutting edge WordPress themes and superior customer support. Give your WordPress powered website a professional new look, and be up and running in no time at all.

  • Problems Solved: Wordpress Premium Themes
  • Price: Free – $50, Membership Model gives access to all themes.

Pretty Link – Internal Link Management

Pretty Link makes managing your social links, redirects and affiliate links much easier. Its a WordPress plugin so all you have to do is upload a zip file to your website, activate it and you’re creating links using your website. It combines the ease of use of a third party solution with the power of a custom solution — Pretty Link makes it simple for you to shrink, cloak, track and share your links.

Marketing (Distribution, Syndication and Social Networking)

Social Monkee – Social Bookmarking

Easily build 25 unique backlinks to your pages every
day. Sign up now and start generating quality inbound
links to your site today.

Spin Distribute – Article Marketing – Distribution

You take one article, and you use their article distribution system. It will generate thousands of unique versions of your article, and publish those unique articles to hundreds of websites that are related to your niche.

Mail Chimp – Email List Marketing

Mail Chimp is a team of about 100 developers, designers, professional problem solvers, tinkerers and takeout critics, working around the clock to make MailChimp the most powerful email–marketing service in the universe.

WPSyndicator – Social Content Sharing

There is nothing on the market like WP-Syndicator, For a one-time low fee, you can syndicate your content, build links, improve your search engine rankings and drive targeted visitors to your blog every time you post. You install it once, it works for you automatically forever.

 Sales (Conversions, and Revenue Streams)

Amazon Associates – EasyAzon

EasyAzon is just how it sounds, it’s the best way to quickly add Amazon affiliate links to WordPress blogs. The amount of money people are going to make in the next 3 months alone with this tool is off the charts, it allows you to quickly and efficiently get setup with Amazon and start raking in the cash.

Clickbank

Founded in 1998, ClickBank is a secure online retail outlet for more than 50,000 digital products and 100,000 active affiliate marketers. ClickBank makes a sale somewhere in the world every three seconds, safely processing more than 30,000 digital transactions a day. They serve more than 200 countries, and are consistently ranked as one of the most highly-trafficked sites on the web.

Information Production

My Ecover Maker – Product Cover Art Creation

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Level Two – Six Figure Website Tools and Services

Leve Two Tools and Services really jump off from their Level One counterparts and that is evident in the sheer volume of Level Two features, especially in the world of WordPress Plugins.

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wpPopWizard

The brand new wpPopWizard plugin lets you create variety of popups or slide-ins with any content you want, including optin form, images, banners, CPA offers, special discount offers, videos and more

No other wordpress popup plugin does what wpPopWizard does.

Development

Popup Domination – List Management

Just having a little opt-in box in your side bar won’t cut it as it can be easily overlooked, instead use PopUp Domination to deliver a unique lightbox right in your potential subscribers face without being obnoxious about it, they can easy hit the “x” and make it disappear. Out performs Aweber lightboxes by 200%!  The lightbox by PopUp Domination is set up to convert extremely high, period.  No matter if your traffic comes from PPC, referrals, or organic search listings.

InfusionSoft – Customer Relationship Manager – Marketing

At InfusionSoft they’re dedicated to providing software and services that help small businesses grow quickly and profitably. Their all-in-one sales and marketing automation software is used by thousands of savvy small businesses to leverage personalized sales and marketing automation to convert leads, grow sales and save time.

Wishlist Member – Membership Site

WishList Member is a powerful, yet easy to use membership solution that can turn any WordPress blog into a full-blown membership site.

Just unzip and upload the plugin, and within minutes you’ll have your own membership site up and running… complete with protected, members-only content, integrated payments, member management, and so much more!

Short Codes Deluxe

Short codes deluxe created by Mark Dulisse is a plugin that contains all the tools you want and need to create pages as an internet marketer.

This amazing and easy to use plugin , offers everything you need all in the visual editor screen. Short Codes Deluxe is made of 15 buttons that you can manage from the Visual Editor. Each button is a popup window in the visual editor, that gives you the flexibility to edit the graphics as much as you want

Editorial (Content Creation)

SEO Linkvine

Get long-term, top rankings for all of your keywords, crush your competition and dramatically increase your free traffic by force-feeding your content onto thousands of active sites willing to give you traffic and back links.

ShutterStock

Shutterstock is the largest subscription-based stock photo agency in the world. Every day they add thousands of photographs, illustrations, and vectors to their outstanding collection of premium, royalty-free images. Select the subscription plan that’s best for you and start downloading today.

WP Robot

WP Robot is a powerful and easy to use autoblogging plugin for WordPress weblogs allowing you to turn your blog on complete auto-pilot and drip-feed it with fresh content in regular intervals you specify. And the best part: the posts created will be targeted to any keyword you enter and any topic you could ever think of.

Marketing & Social Networking

HootSuite

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement.

Key social network integrations include Facebook, Twitter, LinkedIn, and new Google+ Pages, plus a suite of social content apps for YouTube, Flickr, Tumblr and more.

TweetAdder

 

Pick up tons of Twitter followers almost instantly with TweetAdder’s slew of features like multiple Twitter account management, auto follow and unfollow benefits, automated tweet posing and direct messaging and much more.

AWeber – Email List Marketing

AWeber creates lasting customer relationships for you and 102,000 businesses with email newsletters, autoresponders, RSS to email and more of the best email marketing tools.

Sales (Conversions, Revenue Streams)

WP Price Checker

 

WP Price Checker is a wordpress plugin that creates very nice looking price comparisons. It will make a price checker table which compares the price of the same product in different marketplaces. I’m sure you know this is a great way to add more value to your affiliate blogs, and thus your conversion rate. Visitors will be presold by this table and showed exactly where they could get products at the cheapest price.

Production Department

Keynote

Slideshows are one of 2 dead simple ways to make engaging, powerful and elegant videos. They can be simple and ugly for sure, but if you create your presentation in Keynote, and you’ll be a hard act to follow. Powerful yet easy-to-use tools and dazzling effects put the show in slideshow. You then simple export a video from the slides, and do a Voice Over to capture the entire presentation. Check out our Zero To Money Making Website sales video done exclusively using Keynote

ScreenFlow

With ScreenFlow you can record the contents of your entire monitor while also capturing your video camera, microphone and your computer audio. The easy-to-use editing interface lets you creatively edit your video, and add additional images, text, music and transitions for a truly professional-looking video. The finished result is a QuickTime or Windows Media movie, ready for publishing to your Web site or blog or directly to YouTube or Vimeo.

MindMeister

MeisterLabs, the company behind MindMeister, develops and provides highly usable web-based software tools. They have embraced the concepts of Web 2.0 – simplicity, usability and collaboration – to provide new and revolutionary ways of working together in our increasingly global and connected environment.

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Level Three – Million Dollar Website Resources

Level Three Tools and Services focus more on large scale growth. WIth bigger responsibilities comes bigger expenses. These tools will definitely ding the bottom line, but are worth every, single, penny.

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Discovery

Get Altitude

Get Altitude experts are entrepreneurs who’ve built multi-million dollar businesses several times over. They’re experts in marketing, products, networking, time management and more. They’re published authors, CEOs and bootstrappin’ entrepreneurs. In short, the perfect combo for your money making needs.

Mind Movies

Mind Movies is a young, dynamic company passionate about enabling people to reach their greatest goals through the power of the Law of Attraction. This is achieved through a fun and simple technology which allows people to create, share, visualize, and materialize their ultimate dream life.

Product Launch Formula

The Video Boss

Sales

OptimizePress – Sales Pages

Many of the World’s top Internet Marketers, Experts, Speakers and Coaches choose OptimizePress to build their sales pages, launch funnels, membership sites or squeeze pages. They also have thousands of people just like you using the system in their businesses on a daily basis.

Management

Basecamp

Basecamp is the world’s most popular web app for storing, coordinating, and managing your company’s projects, tasks, discussions, and decisions. When you keep everything together in Basecamp, everyone stays up to date, everyone knows where everything is, and nothing ever gets lost.

WPromote


WPromote is the #1 ranked search engine marketing firm in the country. They are a five-time honoree on the Inc 500|5000 rankings of the fastest growing private firms in the country. And their client retention rate is an unprecedented 96%. Wpromote values the bottom line – yours and theirs.
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Mike Olaski51 Indispensable Resources and Tools for Building and Improving Your Website
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