siteMarketer

siteMarketer is your well developed website, promoted properly. It begins with a simple and effective design, providing quality navigation and well formed HTML (code) so that the search engines like Google can find and index your pages.

More than that, siteMarketer is a simple system to promote your website to build recognition online by establishing a series of links to your website from other well known websites. Combined with your effective content developed in copyRighter, your website will systematically improve in google search result pages.

Optimized Website

An optimized website is simply a well developed website. All the right pieces are used for the right purposes. This helps Google and other search engines understand what kind of content it is looking at like a list or a paragaraph or an image. It would seem obvious that all web sites would be optimized but in fact, most aren't. We hold strictly to these standards.

Key Content

Even though we spent so much time developing your content initially using siteRighter, we still must constantly be refining, even creating new content. New content brings new traffic to your site both from people and search engines.

Analyze Results

Using an analytics tool you can recognize which pages are the most succesful. You judge success in terms such as bounce-rate and view-duration. Don't worry we teach how to do this as well. You can track which pages are being linked to and which ones you may as well remove. Understand what keywords are succesful. Check who is linking to you and which directories are giving you the most referals.

Top Directories

Top Diretories include Yahoo, DMOZ and Google (although strickly speaking Google is not a directory, it does allow you to submit your site for inclusion in a directory). These sites are listings of websites that are organized by categories. By being listed in these directories, a link is listed to you site. This gives your site relevance to searches by potential visitors. The more links you get, the more relevant your site becomes and the more people will find you.

Niche Directories

Niche Directories are smaller organizations, many of which are out to make a buck by creating their own traffic. That's ok, they work the same way as Top Directories but sometimes you might have to provide a link to their site in exchange. You will find directories around your industry or city.

Link Building

In fact submitting your website to Directories is a form of link building, but for clarity we will define all other processes of soliciting or placing links to your website as Link Builiding. There are many other ways to get your website to be linked to by other websites:

• Comments - Other websites or Blogs have comment systems like yours does. Leave a comment on another site with your link in it.
• Forums - Become active in forums that relate to your message. Your signature at the base of your comment can contain a link
• Ask Webmasters - You can ask any webmaster of a related site if the will link to you.

Syndication

Syndication refers to the ability for people to subscribe to your content. If you publish regularly, and effectively you will get subscribers.

Pay Per Click

Create and manage ad campaigns online using Pay Per Click programs such as Goolge Adwords. You may only want to do this if you have an absolute need, large amounts of traffic or specific products to be sold.