Why You Need Onewebsite

Simply put, if you don't have a website, you fail to reach everyone who now begins their search for information on the internet.

You probably already know you need a website, but in case you are still unsure, the following is a list of the major tangible benefits having a direct impact on your business.

Integrated Marketing

Integrated marketing sounds more jargon than it is. Simply stated, your marketing should have a website at the center, while other mediums serve to drive traffic to your website where your complete message can be consumed.

• Yellow Pages. Reduce the size and cost from $3,000/year to $800/year
• Print - Diversify to many smaller spots in smaller publications.
• TV - Get into this medium with your money saved on print. Keep the spots short and feature your website.
• Radio - Like TV and Print, Reduce size and diversify.
• Billboard - A perfect place to prominently display a brand and a website address.
• Merchandise - What was just a brand development scheme, is now a link to your complete message online.
• Online - Marketing online is just as important as offline. You must create links to your website through directories and ads.

Your Complete Message

How many words do you need to explain your offering? How much time? The passing chance nature of billboards, yellow pages, newspaper/magazine ads, television and radio all seem obvious and prone to luck. Will your prospective client pass by your sign or flip to the page or channel where you ad is being displayed? Is it effective in catching their attention long enough for them to stop and consume your message or do they move on? Even if they stop, how much can you communicate in 30 seconds on a radio ad or 20 words cramed into a few inches on a Yellowpage ad.

Because your website is unlimited in size, you can communicate your entire message. We suggest you continue to utilize these other mediums, but reduce your cost, remove clutter from you message and direct them to your website and promote your brand. What was a 30 second radio spot can now be 10 seconds with a message to visit your website for more detailed information. What was a full page Yellowpage ad could be a quarter column with a clear message driving traffic to your website.

Qualify Leads

Many people say they are so busy they don't need a website because they are worried they can't handle more business because they are scrambling already. At first, one could agree that too much business is counter productive. However, with the proper management, the current workload would be streamlined. It is likely that many hours are spent each week qualifying potential customers by answering standard questions about their product or service. These questions are answered over and over again on the phone, in person or by email.

Because a website can organize and communicate your entire offering, your leads become pre-qualified since they already have the answers to the questions they would otherwise call to ask about. This eliminates a great deal of time spent on leads who would otherwise not covert but still cost you your most valuable asset - your time.

Sales Conversions

In order for a sale to covert from a lead to a client, an agent of your organization must engage the lead and close it - the sale must be asked for and a call to action made and completed. E-commerce enabled websites act as this agent for you. It is an order taker for you when you are not available by phone or in person. At anytime a lead can be closed by the marketing materials of your website. This agent requires far less overhead than does a full time employee who would answer questions and take orders.

Recruit Employees

Perhaps the most overlooked benefit to having a manageable website is the opportunity it provides you to communicate with potential employees. There are many offline and online job posting services and most, if not all of them, are expensive and limited in their scope.

• Post Job Requirements
• Promote your attributes
• Provide a form to submit a resume

Traditional methods of advertising employment opportunities are restricted in that you many not be able to change them after printing deadlines, or you may be limited to how many words or postings you are allowed. You can utilize the integrated marketing philosophy to lead your audience to your website for more information where they can email, message or upload their resumes through simple forms. What's more, Google will crawl your page for keywords and post results in search engines. Today's employees are going online to search for jobs so make sure they can find you!

New Communication

It used to be that you weren't in business if you didn't have a store. Then when phones became a utitilty they became essential to your ability to communicate. The internet has also become a communication utility. While phones have evolved into cell phones and text messages, the internet has created a brand new channel of communication.

• Email - Branded Email provides a professional image. Download your email to your computer for better management.
• Chat - A feature that enables a viewer to ask live questions diretly on your website.
• Messaging - Viewers read your content and respond, creating diablogue and impact in the community you are marketing too.
• Subscriptions - Publish your message automatically to those who choose to subscribe to your website.

Most of us are familar with email and instant messaging. Now that websites are no longer static brochures (at least they all should be), visitors to your website can post messages instantly to your website, creating a direct communication channel between you and your clients. Visitors can register to become members, sign up for newsletters and subscribe to your blog. This medium was unavailable just a few years ago and should be employed by every small business. It is simple to maintain and powerful in its ability to communicate with your existing and potential clients.

Generate Contacts

The database that a dynamic website like The Onewebsite Solution provides acts like a list builder of contacts and fans of your offering. You can employ a newsletter to gather contacts names and email addresses. You can continue to build a relationhip with these people through special offers and professional advice. The goodwill that you build is essential to the lasting prosperity of your business. Just as the rolodex of the past century was essential to any business, your website can be used to generate a detailed contact list.