Support Marketing is the process of “Supporting” your content, your audience, and indeed, the market at large. As you create content that targets the most important Questions and Problems that your audience is facing as they search for the solutions (hopefully your products), the market is busy asking those very questions, on your site, social channels like Facebook, and Twitter, but also on other sites, like Q&A sites such as Quara, and other Blogs and Forums.
By committing to daily support, by answering these questions, providing guidance (often linking back to your content), you build rapport, value, and brand loyalty with those people you support, but you also build back-links, social mentions, and more content as you find more questions and problems to solve, and create content around.
Support Marketing Services
The result is substantial traffic from Questions & Answer Sites, Blogs and Forums to your website for your targeted topics, as well as referrals from Social Networks by a growing, engaged and loyal fan base which has been converted into leads for however you intend to use the traffic/audience that's been created.
This support marketing package assumes you already have a website property and you wish to build your content and audience base. If you don't have a website yet, we can service both the Website Development and Website Marketing once you have your primary “One” Website to work with.
Our Support Marketing Service is a 5 step process which all happens concurrently:
- Market “Places” Research to find Target Q&A, Blog and Forums
- Deployment of a “Base” Q&A, Support KnowledgeBase for staff to use in the process
- Training of Staff on the Process of Daily, Weekly, Monthly, and Quarterly Support Marketing Processes.
- Daily, Weekly, Monthly and Quarterly Deliverable targets of Support “Touches”
- Report of Results (Frequency depends on plan chosen)
Our standard package is $997/month with a 1 year contract (ask about our rates on a month-to-month basis). This package assumes a Base Level of Quantity and Quality. If you wish to scale back on Content Quality or Quantity, we have created our “Half-Time” and our “In-Time” packages which essentially halve the pace of engagement.
If you would like a detailed description of what each deliverable includes during each month of the 12 month cycle, please Contact Us so that we can contact you directly with this information.
The following 4 packages each deliver the same features over time but each at a different pace.
Support Marketing Plans
Full Time (Most Popular) – $997/month
The Full Time Support Marketing Plan is Full Speed Ahead. This is a robust package at a pace that is neither slow nor aggressive.
Half Time – $497/month
Monthly delivery of the growth packages at half the normal speed. You can choose where you want to cut back: number of “touches” per period.
Take Your Time – $297/month
The Take Your Time Support Marketing package is the slowest recommended paid service. It provides just enough support to your own efforts to really feel a boost in results, or the bare minimum to ensure your website does indeed grow, and grow towards to determined objectives.
Double Time – $2,497/month
The Double Time Support Marketing plan is a much more aggressive campaign delivering 3x the results.